So you’re wondering where to buy sex toys? Gone are the days of awkward visits to dimly lit adult stores tucked away in seedy corners. The pleasure has gone digital, and with it comes a change in how we shop for our most intimate accessories. Greetings from the limitless internet sex toy discovery, where confidentiality blends with diversity.
Finding a trustworthy online sex toy store is fundamental, regardless of your level of experience or curiosity. From vibrators, dildos, lubricants, sex education resources, to pp-controlled devices, kink and BDSM gear that bridges long-distance love, the options are as diverse as our desires.
But with so many options, how do you know which stores are worth your time (and money)? Which stores offer the best blend of quality, discretion, and customer satisfaction?
Fear not, intrepid explorer – We'll give you a tour to the crème de la crème of online adult emporiums, providing a wide range of products for all your sexual pleasures with just a click.
Top 22 Sex Toy Stores for All Bodies and Identities in 2025
| Online Store | Price Range | Best Seller |
|---|---|---|
| Lovehoney | $10.34 – $34.99 | Lovehoney Enjoy Water-Based Lubricant 100ml |
| Adam & Eve | $4.95 – $40.49 | Adam & Eve by Katheryn Maddox Haddad |
| PinkCherry | $15 – $499.99 | Satisfyer Pro 2 |
| LELO | $10 – $38.42 | LELO Sona Cruise |
| Dame | $25 – $135 | Dame Pom |
| We-Vibe | $29 – $199 | We-Vibe Sync |
| SheVibe | $10 – $200 | Womanizer Premium |
| Lovers | $10 – $300 | Magic Wand Rechargeable |
| Unbound | $14 – $129 | Unbound Babes Squish |
| Babeland | $10 – $300 | Magic Wand Rechargeable |
| Maude | $10 – $150 | Maude Vibe |
| Organic Loven | $15 – $200 | Fun Factory Bi Stronic Fusion |
| Betty's Toy Box | $10 – $300 | Womanizer Premium |
| Liberator | $20 – $400 | Liberator Wedge |
| Lion’s Den | $10 – $300 | Fleshlight Stamina Training Unit |
| Smile Makers | $20 – $150 | Smile Makers The Frenchman |
| The Stockroom | $15 – $500 | Stockroom Silicone Ball Gag |
| Good Vibrations | $10 – $300 | Magic Wand Rechargeable |
| Womanizer | $50 – $250 | Womanizer Premium |
| Le Wand | $30 – $200 | Le Wand Rechargeable Massager |
| Bellesa | $20 – $150 | Bellesa Pebble |
| Wet For Her | $15 – $150 | Wet For Her Fusion |
Stores with the Best Overall Selection
1. Lovehoney
Lovehoney, founded in 2002 in Bath, Somerset, is a British online retailer specialising in sex toys, lingerie, and erotic gifts. Known as “the sexual happiness people,” Lovehoney offers over 400 own-brand products, including the award-winning Sqweel Oral Sex Simulator. They gained significant attention through their TV show Frisky Business and their exclusive Fifty Shades of Grey product line. Lovehoney is committed to sexual wellness and pleasure-focused products, ensuring discreet shipping and body-safe materials. Their customer-centric approach and the moment designs make them a popular choice for both beginners and seasoned enthusiasts.
2. Adam & Eve
Adam & Eve, established in 1970 by Phil Harvey and Dr. Timothy Black, started as a mail-order service for contraceptives and has since grown into one of the largest adult product retailers in the U.S. Known for their upscale, boutique-style stores, Adam & Eve offers a wide range of products including sex toys, lingerie, and lubricants. Their focus on customer privacy and quality has earned them multiple XBIZ Retail Store Chain of the Year awards. With a strong commitment to sexual health and wellness, Adam & Eve also supports family planning programs globally.
3. PinkCherry
Founded in 2007, PinkCherry is Canada's largest online retailer of adult novelty products, offering a vast selection of sex toys, lingerie, and sexual wellness items. Known for their cheeky marketing campaigns, such as the viral “Scream Your Own Name” billboard, PinkCherry focuses on private shipping and exceptional customer service. With distribution centres in Canada and the U.S., they ensure fast delivery and competitive pricing. PinkCherry has received multiple awards, including the 2025 AVN Award for Best Web Retail Store.
Section 2: Stores for Specific Needs
4. LELO
LELO, a Swedish company founded in 2002, is renowned for its luxurious and trending sex toys and massage products. Headquartered in Stockholm, LELO has expanded globally with offices in Melbourne, San Jose, and Shanghai. Known for their sleek, non-representational designs, LELO offers high-end products like the 24-karat gold-plated vibrator. They pioneered couples' toys with motion control and tactile sensing technology. LELO products are available in major retailers like Target and Walgreens, prioritising accessibility and luxury.
5. Dame
Dame, founded in 2014 by Alexandra Fine and Janet Lieberman, is a women-led company focused on creating high-quality, body-safe sex toys designed to enhance sexual wellness. Known for their ergonomic designs, Dame offers products like the Eva and the Fin, which have received rave reviews for their effectiveness and ease of use. Committed to sex-positive messaging, Dame also provides educational resources and supports sexual health initiatives. Their products are shipped confidentially and come with satisfaction guarantees.
6. We-Vibe
We-Vibe, established in 2008, is a leading brand in the world of couples' sex toys, known for their high-quality products. Their flagship product, the We-Vibe, is a hands-free, wearable vibrator designed to enhance intimacy. We-Vibe's range includes app-controlled devices, allowing for remote intimacy and personalised experiences. They promise body-safe materials and exclusive shipping, assuring client contentment. We-Vibe products are available globally and have won numerous awards for their design and functionality.
Stores with Unique Offerings
7. SheVibe
SheVibe, founded in 2006, is an online retailer known for its unique, comic book-style branding and extensive range of sex toys, lingerie, and BDSM gear. They offer a vast selection of products catering to all genders and sexual orientations, with a strong attention on body-safe materials and inclusive sizing. SheVibe is also committed to sex education, providing informative content and expert advice. Their customer reviews highlight the quality and variety of their products, as well as their premium shipping practices.
8. Lovers
Lovers, established in 1981, is a well-known adult retail chain with stores across the United States. They offer a wide variety of sex toys, lingerie, and sexual wellness products, catering to all preferences and orientations. Lovers is dedicated to providing a comfortable and welcoming shopping environment, both in-store and online. Spotlighting sexual health and education, offering workshops and expert advice. Their private shipping and promised fulfilment ensure a positive customer experience.
9. Unbound
Unbound, founded in 2012, is a women-led company that offers a curated selection of sex toys, accessories, and sexual wellness products. Known for their stylish and modern designs, Unbound focuses on body-safe materials and inclusive products. They also offer subscription boxes, providing customers with a variety of products to explore. Unbound is committed to sex-positive messaging and supports various sexual health initiatives. They provide pleasure assurances and unobtrusive shipping for their products.
Stores with the Best Deals and Policies
10. Babeland
Babeland, founded in 1993 by Claire Cavanah and Rachel Venning, is a pioneering sex toy retailer known for its commitment to sexual education and empowerment. With stores in New York and Seattle, Babeland offers a wide range of sex toys, lubricants, and accessories, body-safe materials and inclusive products. They provide workshops and expert advice, fostering a sex-positive environment. A satisfying buying experience is offered by Babeland's quick delivery and quality pledges.
11. Maude
Maude, founded in 2018 by Éva Goicochea, is a modern sexual wellness brand that offers a curated selection of sex toys, lubricants, and bath products. Known for their minimalist and elegant designs, Maude excels on goods with inclusive and secure materials. They provide guides and professional advice, with a concentration on sexual wellness and self-care. A flawless buying experience is certain with Maude's private shipping.
12. Organic Loven
Organic Loven, founded by Taylor Sparks, is a unique online retailer specialising in organic and eco-friendly sexual wellness products. They offer a range of body-safe sex toys, lubricants, and intimate care products, all made from natural and sustainable materials. Organic Loven is dedicated to advancing sexual wellbeing and health via guidance and instruction. A positive experience for customers is made certain by their concealed shipment.
Stores with Excellent Customer Reviews
13. Betty's Toy Box
Betty's Toy Box, established in 2014, is an online retailer offering a wide selection of sex toys, lingerie, and sexual wellness products.They place a strong emphasis on diversified product selections, inclusive sizing, and body-safe materials. Betty's Toy Box is renowned for its anonymous shipping, safety guarantees, and top-notch customer support. Their website is a reliable resource for information on sexual wellness items because it offers professional guidance and informative material.
14. Liberator
Liberator is a 2002-founded company that excels in furnishings and accessories for sexual posture that promotes comfort and intimacy. Their body-safe, premium materials are used to create devices that are both supportive and multipurpose, such as the well-known Liberator Wedge. In addition, Liberator provides a selection of sex toys and accessories to go with their furniture. They put an immense value on customer delight and secure shipment.
15. Lion’s Den
Lion’s Den, established in 1971, is a well-known adult retail chain with stores across the United States. They offer a range of sex toys, lingerie, and sexual wellness products, catering to all sexual preferences. Lion’s Den is dedicated to providing a comfortable and welcoming shopping environment, both in-store and online. They focus on educating users about sexual health, offering workshops and expert advice services. A satisfying customer interaction can be trusted thanks to their standalone delivery.
Additional Noteworthy Stores
16. Smile Makers
Established in 2013, Smile Makers is a sexual health company offering a selection of lubricants and vibrators targeted at women. Smile Makers is a well-known brand for approachable and whimsical designs that highlight inclusive and safe products. They provide product details and qualified assistance, with a primary focus on sanitary habits and self-care. A flawless purchasing experience is ensured by Smile Makers' Well-being assurances.
17. The Stockroom
The Stockroom, founded in 1988 by Joel Tucker, is a pioneering retailer famous for BDSM and kink gear. They have a large selection of excellent products, such as fetish clothing, sex toys, bondage equipment and so on. The Stockroom is renowned for its dedication to using body-safe materials and contemporary designs. They promote a sex-positive atmosphere by providing competent advice materials. Users are pleased with their top-notch products and discrete packaging.
18. Good Vibrations
Good Vibrations, founded in 1977 by Joani Blank, is a pioneering sex-positive retailer known for its commitment to sexual education and empowerment. With stores in San Francisco and Boston, Good Vibrations offers a wide range of sex toys, lubricants, accessories, and inclusive products. They foster a welcoming and educational environment with their workshops. Good Vibrations assures product satisfaction and an exceptional shopping experience.
19. Womanizer
Womanizer, founded in 2014 by Michael Lenke, is a leading brand known for its innovative Pleasure Air Technology, which provides unique clitoral stimulation. Their flagship product, the Womanizer, has received rave reviews for its effectiveness and design.Womanizer targets secure products and covert delivery to guarantee client delight. The majority of the top brands of sex toys are available at Womanizer, and its inventory is hand-picked for excellence.
20. Le Wand
Le Wand, founded in 2016 by Alicia Sinclair, is a luxury brand known for its high-quality, powerful, and versatile wand massagers. Their products, including the award-winning Le Wand Rechargeable Massager, are designed to provide intense pleasure and relaxation. Just about every toy Le Wand sells is brightly-coloured, fun-looking, and inviting. With body-safe materials and secret shipping, they also offer a range of attachments and accessories to enhance the experience.
21. Bellesa
Started in 2017, Bellesa is a female-driven enterprise providing a carefully chosen assortment of products related to sexual wellness, erotica, and sex toys. Bellesa is well-known for its materials and designs, as well as their suitable and sex-positive ethos. They create a friendly and empowering atmosphere by offering educational expertise making it perfect for those who are doubtful about sex toys as well as for those who enjoy cute design regardless of their skill set.
22. Wet For Her
Alice Derock set up the company Wet For Her in 2009 with the goal of offering sex toys and accessories made especially for the LGBTQ+ community. They cater to a variety of sexual orientations and desires with their safe and well-made vibrators, strap-ons, and finger extenders, among other products. Distinctive shipping, high quality, and acceptance are prioritised by Wet For Her. They also offer vibrators, dildos, butt plugs, and some wildly terrific beginner-friendly kink toys.
Hot Recommendations
Sex Toy Stores: The Most Suitable Options in 2025
Ready to take your pleasure game up a notch? Shopping online for sex toys in 2025 is all about convenience, privacy, and a sizzling selection—letting you explore anything from couple’s vibrators to kinky BDSM gear and eco-friendly lubes with total confidence.
With top adult toy sites boasting massive ranges, discreet shipping, and rave reviews, finding your next wild favourite is just a click away. Pick stores that live for quality, discreet delivery, and a sex-positive attitude.
